Category Archives: Get Things Done

How Do You Get Visibility?

How Do You Get Visibility?

Yep! You want visibility for your business, BIG TIME! You want to be the expert, the go-to person in your field. The big question is: how do you get visibility? I heard a good metaphor for visibility a few years ago. The author used Teflon vs. Velcro as metaphors for the different types of visibility.… Continue Reading

Do You Want to Get Sharp Focus?

Do You Want to Get Sharp Focus?

Ever feel like you’re scattered to the four winds? Do you want to get sharp focus? It’s no wonder, with Tweets, and IMs, and podcasts out the gazoo! Focus has become one of the hardest things to achieve. Let me tell you, though, it’s not impossible.  There are a few things you can do to… Continue Reading

All You Have to Do Is Ask

All You Have to Do Is Ask

Have you seen the movie Oliver! or read the classic book Oliver Twist? There is an iconic scene where Oliver goes up and asks for more gruel. Have you ever asked for more food? As you know, all you have to do is ask. “More turkey, please!” you might ask Thanksgiving Day. Yum! Your saliva… Continue Reading

Are You Driving Your Readers Away?

Are You Driving Your Readers Away?

You’ve heard it a million times: marketing is all about connection. And so is writing copy for marketing. Can you be driving your readers away by not writing with connection in mind? Writing is all about your relationship with those you want to attract. The words you use can either attract them or turn them… Continue Reading